I guess what confuses me is how is Tim Horton (the angler) damaging or causing harm to Tim Horton's coffee shops? Are their phone lines getting thousands of calls a day from their customers looking for relief from their angst? :-? I just don't see how Tim the angler is hurting Tim's coffee shop's business because, coincidentally, he has the same name :-/ Further, if it's NOT hurting their business, then what's the point? To me, this is much corporate ado about nothing. They should let the man fish and use his own darned name.
Tim