I worked at Bass Pro for 3 years. Everytime they had combos on sale I bought one. Like someone said the combo price is awesome. I have the Woo Daves crankbait set up, totally awesome. It's now the only rod and reel I use for a crankbait. The Spring Classic is coming up and it should be on sale for $160.00. It might be a little more with inflation. The Shimano reels are $120.00 by themselves.