I think the trend here in the bass fishing tackle world is somewhat similar to fashion in the clothing industry. Sure, a shirt is a shirt and achieves the core purpose of doing 'xx'. However, a "designer" tackle brand (picking on Japanese manufacturers here) gives the consumer a higher perceived value. This is extremely subjective to the eye of the beholder, kind of like art, wine, music, other pleasures.
Social Media might have an influence to this trend we are all seeing. Just my crazy theory: Example, consumer A - I just caught a nice bass off a boring 98 cent grub and don't want to brag about how I caught it on Instagram. However, consumer A might boast to the entire world on social media how he caught a nice bass off a $440 Roman Made Mother Swimbait (For the record, I don't have one - it's called having two small children) !!!!
So, ponder this, aren't certain lures trendy though out age? Trends fade, new ones constantly emerging. Famous tourney angler wins and the sheep follow? Conversely, famous movie star supports a brand and the sheep also follow?
Is there a certain elitism that some anglers feel for only using premium gear? You can use the Orvis fly fishermen too in this category Isn't there some envy caused when someone shows off an encyclopedia worthy tacklebox? How about collecting every color of lure x for some people too? Sure sounds to me that some of us 'wear' our tackle more than fishing the basics. We all have different styles <--------------(see what I did there?)
To conclude, just do you and have fun! Don't get all caught up in all the noise and feel pressured to dress alike. Last thing, spoiler alert, I express these thoughts because I'm guilty of just about everything I just mentioned and am honest about it. I enjoy the sub-hobbies that all flow into fishing, in general, and that includes an insatiable appetite towards buying nice fishing stuff; albeit, at prices sometimes I can't even justify. But I like it and proud to call it a healthy vice................