You're spot on with Ike! Love him or hate him he can fish and he's extremely smart! He has a degree in marketing and after reading his book you get an inside look at who he really is. He's absolutely passionate about fishing there's no question about that. Part of his "allergic reaction" to catching a fish as Zona likes to call it is from his passion for fishing the other part is pure marketing. In the cut throat business that pro bass fishing is you not only have to win but you have to stand out. He already has the resume he the only angler to ever win the Bass Nation title, Classic title, and AOY plus his other wins. Take those away we'd still know who he is. Look at Gerald Swindle, he's won 2 AOY's which is a big feat but he's never won an elite event. I think his biggest win is an Open. Don't get me wrong the guy can fish and he's one of my favorites on tour, but how long was it in between his AOY titles? Yet he's remains a household name and one of the highest paid anglers as far as sponsorship goes for a decade or more despite zero elite wins. Why? Because he's loud vocally and clothing wise, and we all tune in to see what's going to come out of his mouth at the weigh in. I personally wouldn't do what Mike does but you have to respect his out of the box thinking. It's paid his bills when tournaments haven't.