Lol par to me, means standard. If lews is NOT UP TO PAR... So is my Carhartt jacket (that I've had for 15 years)
Just because something isn't the most expensive doesn't mean it's not quality. There's always a market for extra expensive items in nearly every thing on this Earth, the rich (or well off) want it this way so they can have items "Joe" can't afford.
Catch me out there with my sub-par truck , in my sub-par kayak, with my sub-par combo , catching bass just like you.