They are extremely thoughtfully crafted imo, much more so than the knockoffs or other brands. That's why I like Japanese product, they have a much more thoughtful and artful approach to everything they do. The baits have a channel on the bottom and top for EWG hooks and little spots for nail weights. The scent is strong and packaging is great, there's a lot to like about them. The body stays mostly still while the tail kicks even when being move slowly. Now none of that would matter if they didn't get bit, but they do they get bit really well. Keitech has quickly become my favorite new company that I've tried in the past 1+ year. The Crazy Flapper, Mad Wag and Live Impact are also really killer baits that don't get much attention.