Thank you Crypt! Very kind of you.
For those who don't know, the guy in the OP video is Mikko Offernen (maybe off on the last name) from Finland. Known as SolarBaits. He's a genius when it comes to lure building. His work has always fascinated and inspired me. He's also a very helpful and friendly guy. We have corresponded quite a bit through the years and on another online forum. He speaks and works very mellow and laid back, while listening to ultra heavy european death metal music. If you enjoy fine craftsmanship, check out his other videos also. His work is incredible.
Even if you aren't hand carving fine details, or building intricate designs, making your own baits can still be very time consuming. Here is a 12" musky bait that I'm working on right now. Hopefully the pictures can help relay the various steps involved. This is one method for building a wire thru bait. A channel is cut up the belly with a table saw. The channel on this one is filled in with strips of cedar cut like puzzle pieces to fit snug against the wire. shown in the picture before getting epoxied into place. After cutting and sanding out the blank, then the lip, then the strips of wood, bending the wire, etc. etc. comes sealing it, painting it, and applying 5 or 6 epoxy top coats that take 24 hours each to dry. It's insane how much time just 1 bait can take sometimes.