I like to fish what other guys are catching fish on, especially if those guys are NOWHERE NEAR ME.
I try to take what I see them doing and apply the baits to my area. Whether that be working it differently, changing color, upsizing, downsizing, whatever. I really like to throw stuff that most guys, especially around here, think "that won't work here."
Perfect example: Swimbaits. The walls are coming down somewhat, but the reaction you get to these things is typically either "Are you fishing for sharks" or "This aint California." Never fails.