Each Lure is effective in the right situation. I " prefer " the spinnerbait because of it's ability get in and out of cover without hanging up and covering water quickly. In certain situations I would prefer a vibrating jig because I want to minimize the flash but add some thump and cover water. In other situations where the area is dominated by hard cover, the squarebill shines and, again, covers water effectively. Left to one choice, the spinnerbait gets the first shot. Realize this is for largemouth. When working pre spawn smallmouth, things change and the jerkbait becomes king.