I have never been a fan of house branded reels or reels with somebody's name on it. With that said, the Pro Qualifier use to be a "one and done" reel. Meaning, you fished it for a year and it was just about toast. I base this on an old fishing buddy that would buy 5 new ones every year at the annual BPS sale and use them for tournament fishing. He worked/abused them hard but buy the end of the year, they would sound like coffee grinders and work when they felt like it.
If the Pro Qualifier has become a good value, then BPS/Pure Fishing must have improved it over the years.