took the 110 out the day after it came in. Definitely, IMO, a perfect in-between of the 90 and 130. I never had any luck getting the 90 to run right, even after i let it "settle" once it hit the water, it still always nosedived, unless of course i held the rodtip at 12:00 high, and you just shouldnt have to do that, ya dont have to with any of the others. The 130 has caught me MANY fish, but it is heavy, and there is virtually no way to cast it without it making a huge splash. I can cast the 110 just as far, and it seems to retrieve even better than the 130. it doesnt roll on its side at all, doesnt make a huge splash entering the water and runs perfectly throughout the entire retrieve. I purchased the "You Know It" and "Loon" colors. 3 cast with the "You Know It" and i caught a fish (lil 2 pounder, but in our neighborhood pond, that is to be expected). Ive had 2 blowups with the "Loon", and just got impatient and missed. All in all, I'll probably use the 110 more than the 130. I'm really diggin' it.