according to their catalog they make their own rods.i've heard pflueger makes the reels but i don't know.i know pflueger reels have parts that are exactly like some pinnacle reels so they are probably getting parts from other manufacturers.it's done in the auto industry all the time.ford ,g.m. and chrysler all source from the same manufacturers.gm is in cahoots with chrysler on our hybrid truck.so in the end who cares?as long as the end product is good i don't care.