The first two things I want are blanks that don't break and reel seats that don't let your reel wiggle. Next is quality guides and good guide alignment and wrapping. The rod should be light.action and power depend upon what you want or like for how you fish.i prefer cork handles.i personally like rods with a Matt black finish.i feel coatings just add weight and lose sensitivity.last but still important is value for your money. Exotic extremely high priced rods are nice but don't catch you any more fish.