I prefer small companies over big ones, any day (not just one guy opperations, just not "mega" companies). Would you rather have someone who cares about what they do, doing their best to make the best lure possible, or a some distant factory, full of people who could care less? Does it cost a little more? Yes. Is it worth it? It is for me. I avoid the REALLY big companies, their stuff just doesn't appeal to me. A few of my favorites are Big Hammer, Huddleston, Bull Shad, ect. But being a lure maker, I'm probably a little biased.