I am surprised that the brand push bothers people. I always watched shows and you tube videos and figure out how to apply the knowledge they are giving me while pushing brand X spinnerbait or crank, and then I will apply that knowledge with brands a, b, and c of similar baits I own.
2 examples are KVD and SK baits and the Linders and Rapala lures. Just because KVD uses SK spins, my opinion is very low of those baits, doesn't mean I don't listen to the tips and tricks he has for them.
For that matter even random folks posting you tube videos are going to only use baits they are comfortable with in their videos. Do folks skip past those because they don't use that specific bait they are showing in the video?
Maybe growing up watching auto racing has me numb to this where the first 10-30 seconds of the interview is sponsor blah, blah, blah, and finally that jerk walled me lol.