I think some of it is marketing. I have about 15 years of data from a dirty water river I fish for smallmouth and the color selection is all over the place. There really isn't a color that stands above all as outproducing others. Used a lot of watermelon based colors especially water red, pearls, some chartreuse based baits, and some green pumpkin baits with various flake colors.
A few baits have stood out though, Yum small Crawbug, Rage Menace family, and Bandit 100. While there are times color can be huge, most times it doesn't seem to matter all that much.
I also have 9 years of clear water largie fishing data, and there plastics run the water red/water candy to smoke based colors. Some outliers though like rage Hard Candy which is an amazing color. This lake color does matter depending on how the light is hitting the fish, but as long as I have those colors with me I am covered depending on the situation.
Probably an OCD thing on my part, but these lists help me to combat the bait monkey and not buy every color in the book;)