My favorite topic:) If you have old issues of BAM I actually wrote an article on it because I love fishing reeds and am choosing my retirement lake based on this preference lol. If you do I can look up the date when at home.
As for the baits I generally use slider spider rigged soft plastics like with baits ranging from 5" Kalins single tail, tubes, Menace style baits. Some finesse worms but not a lot. Also fish spinnerbaits a lot and when a front comes through the spinnerbaits really shine. Topwaters work, but I find there are a lot of misses because the reeds mess with their angle of attack, really narrowing the target window. Jerkbaits have really been working well for me at times the last couple of years along with spy baits.
For targeting them, I generally work the outside edges first landing the baits right on the edge of the reeds but tight to the base of one or a clump. I find using snaps with plastics and a spinning rod allows the bait to fall straight down to the base of the reed. If you use a knot, for the bait to fall vertically it has to first pull the line down to get nose down and at that point the lure has drifted away from the target. That will impact the number of bites because a lot of the time they are really tight to cover. Once I have worked the outside and if that isn't producing at the levels I want I will either drift through them or use the trolling motor to work through the inside of the reed bed. The baits I use here depend on the denisty. I will throw cranks and jerks in them if there are clear enough lanes to do so otherwise it is plastics and spinnerbaits for dense beds. I rarely mess with swim jigs or chatterbaits, but they are always on my list to try.
Scent, I use liquid mayhem, but any gel scent would work with plastics especially on a tough bite day. I just wish every lake was clear and had reeds, they are a lot of fun to fish:)
My spinning rods generally use 10lb fireline with a fluoro leader and either 30lb or 50lb braid on the baitcasters. If you snag up troll over to the reed you hung up on and 9 time out of 10 you can free the lure by pulling straight up without uprooting the reed. Tugging from a distance will either snap your line or uproot the reed.
Editing to add that the RES in particular, great drop bait, and other lipless baits have crushed it in and around reeds as well.