While I mostly agree that it really is tough to choose one because I use many different brands, here are my 2 favorites and why.
Z man - just started using them last year, but am really stocking up on them this year. The fish really bite the Zinkerz fished ned rig style and with the built in buoyancy of the plastic they snag up less when fishing shallow rocky river streches, which I do over a hundred days a year. So for this type of fishing if I can catch fish and lose less baits, it is a win for my pocketbook and the river system.
Netbait - Love the paca craws, finesse worms and slim shakes. These are cheap, great colors, and they catch fish.