Well the battles shad seems to have a lot of magic believers. But really stick to the tried and true baits. Slamers, hard gills, huddlestons, swaivers. All the ones I listed are reasonably priced. More is not better and you may choose one good bait that matches your forage after you have some time in and decide on the one. I went with a pizz shadly. It might be the cheapest option as the phoney, hinkle and others are quite a bit more. Check out keeping it real fishing on YouTube and he has a great perspective imo.