Promotional value is what counts. While winning helps, you can win and not be a good marketer. Seeing 50 to 100 anglers at tourneys is not a lot, especially when FLW guys see millions of people in a single tourney series, and boat wraps those guys have are just giant traveling billboards. Also, your not gonna get money up front. That's just the fact of life. They're are a few levels of sponsorship, ones that involve discounts, others involve free product, and others involve money and free product. That's the name of the game. Also, almost anybody can promote product on social media for FREE. I do it myself when I publish a good review, post a pic of a new combo, ir post a pic of me w/a big fish while I'm wearing a Lew's hoodie. Best of luck my friend.
Jakob