I find them to be a great value. They perform just as well as any squarebill on the market. They also come with oval line tie split rings, which is a nice touch. They run straight and deflect well. For 3 bucks a pop they probably can not be beat. Also in that range is the H2O XPress baits for $3.99.
Here is the review I wrote of the baits back last year: http://hoosierhawgsfishing.blogspot.com/2014/12/bass-pro-shops-xps-squarebill-crankbait.html
P.S. Yes that bass is my PB and was caught on an XPS Bait W/Stock Hooks so they do work!