Baitcasting Rods:
1) Daiwa Tatula (I have 3 models: Tatula, Tatula XT, Tatula Elite). Best overall based on the combination of price (they are best for that in my list), sensitivity, power.
2) Megabass Orochi - outstanding! But because Daiwa is outstanding too, and the Daiwa price is better, Megabass is a close #2 on my list.
3) Kistler, great overall rod. Helium is lighter than air, I only have one of their rods, if I had more and a stronger opinion, they could potentially contend for #1.
4) Dobyns. The most expensive I own and I have 3 Extreme HP models. Light - and the absolute best balanced rod I’ve ever had (especially HEAVY models) but they fall down the list because they don’t have the sensitivity of the above models. A bit of a “numb” feeling for such an expensive stick! Otherwise great.
99) My former favorite rod that has been out-classed so much by the rods above is St. Croix. It pains me to say it after years of touting them as the best rods on earth - but they are the most tip-heavy rods I have ever had to contend with. Never thought this until I started using other rods (which I was reluctant to do for years) but the MH and H St Croix models are lead-tipped beasts.
Spinning rods:
I’m pretty much all baitcasting now, but I still occasionally use a Fenwick Elite Tech Smallmouth rod in 6’-8” Medium Extra Fast. The best spinning rod I have ever used regardless of price, and THE best handle ever made - and then they discontinued it!! Bring it back Fenwick - even if you have to raise the price.
Baitcasting reels:
If skipping is an option for anything you do, there is only one option IMO: Daiwa SV. I have Tatulas, Zillions and a Steez and they are the only baitcasting reels I can actually skip a lure and not pick out a rats nest every other cast.
If not skipping, I like Lews and Shimano too. Lews LFS at $100 is hard to beat from a value standpoint.