Fishing equipment has to be one of the most competitive markets in the world. Although I am a cerified member of the 'Shimano Posse' I can tell you that Pflueger, Diawa, ABU Garcia, Quantum, and others are working their butts off to get your $. If you stick to the quailty, proven, name brands, you will rarely get a piece of junk, no matter what your price range. It's all about the $. God bless a free market and word of mouth advertising. JMHO
Ronnie