BuckMaxx - you are exactly where I was 4 years ago. I saw a Carrot Stick in a tackle shop with a $100 price tag and thought "There's no way I would spend $100 on a fishing rod! My Ugly Stik works just fine!". And I caught fish with it. But fast forward to 4 years later, I just spent $430 on a Loomis GLX. I justified it because it's used for bottom contact presentations and this rod is in my hands 95% of the time with where and how I fish. Other posters have already mentioned how much more sensitive a high-end rod is and being able to feel everything, and it's 100% true. So for me, my only regret is I didn't buy this rod years ago.