Because they don't blindly throw money at free agents like some teams. They go after guys that they need to fit a specific role. They don't sign superstars, they have enough star power with Ortiz and Pedroia. Instead they go after guys like Napoli, Pierzynski, and Gomes. None of these guys are superstars, not even all-stars anymore, but they are certainly an asset to a winning club. And there big signing this offseason? Grady Sizemore. What a perfect fit for Boston. Not a superstar, but a veteran guy who can do a little bit of everything. They get chip-ins from guys like Nava and Carp, again not superstars. Nava is a homegrown guy and Carp is kind of a journeyman. They both put in near .300 seasons last year. And also look at the rotation. Buccholz and Lester are both homegrown and Lackey is a perfect anchor. None of these guys are super-stars. Don't get me wrong, they spend money. But they don't just buy their team, they build it. Something that some other big-market teams need to learn, instead of blindly throwing $100m contracts at a 36 year old who hit 35 homers in 2007...