I went through a long process of buying rods until i found the company I like. If i could give any advice i would first start off by saying "figure out your intentions". Are you only fishing for fun 5 times a year?, are you a weekend tournament angler?, or do you want to build an aresenel for every technique known to man? Do you plan on having all technique spefic rods or do you want a "do it all rod"? Figuring out your intentions will allow you to know how many rods you may want and the quality and warranty you may need. More Quality = More $
Next is "do your research". i dont mean go on tackle warehouse and believe every review you read, I mean research what each rod manufactor has to offer,warranty, where they are made (if that matters to you), what lengths and actions are best for what your trying to do.
Like Jrob78 said, go to a big tackle store with your reel and try your reel on different rods until you find what is comfortable to you and what fits your price range. One important aspect to me and every serious bass fisherman/woman is balence. You want the rod to feel light when lifting and lowering your rod tip. You will be able to feel a tip heavy rod pretty easily.
Last but not least are....details.. Would you rather have a cork handle or eva (foam type)? Split grip or full grip? Then there are reel seats, bait keepers, guides.
Everyone has thier ideal stick. Some people find them right away and some waste alot of money finding them. If your not picky and just want to go out and fish every once in awhile, then picking a rod should be easy.
Sorry i got long winded, hope this helps