I agree with whoever criticized the one brand guys. You've got to get out and test everyone's products from time to time even if you've been particularly loyal to one for awhile. Afterall the market changes and quality fluctuates among the manufacturers over time just like everything else in the world. As for me personally I have Daiwa, Shimano, Abu Garcia, and Pflueger reels on my deck and I use all of them. There is a lot of great companies making reels and it'd be dumb not to at least stay fresh on what everyone's doing. I recently bought a Daiwa for the first time in 4 years because I was interested in the T wing system and I'm really glad I did, the Tatula type R is now one of my favorite reels. You should always keep an open mind and stay optimistic, tiny tech advances can go a long way in our sport and you don't want to be the guy late to the party. You never know when a company's going to come along and change the game.