Yes it is. This is from the St Croix website - "Over the years, there were a variety of goods manufactured that were essential to the development and success of the company. Solid and tubular rod blanks were sold to other companies such as Zebco and Waterking. Private brand rods were created for Orvis, L.L. Bean, Cabela's, South Bend, Cortland and many others. Sundry items such as Department of Natural Resources shocking rods and landing nets, pool cues and marine antennas all contributed to the company's longevity."