Yeah it does suck done it a few times, but try this if you get a lure stuck in a tree. I have one of those telescoping paint roller extension and hose clamped a heavy duty hook at the end, it doesn't have to be a fishing hook any good sturdy hook will do. Just leave it in your vehicle or go back the next day and retrieve your lures out of the tree. Have done it several times with success retrieving lures out of trees. It also helps if you carry an extra rod with you, makes a great retrieval tool also. Now for the ones that get stuck under water... swim at your own risk.