Ill start by saying that I really like and respect Flechero. But I do disagree with you, despite seeing your point. I bought loomis because of the quality and the warranty. I dont baby my fishing stuff, I fish. I am downright hard on my rods. Clearly the industry has made lifetime warranties standard. So I buy the nicest rod I can afford, fish it like it was stolen, and get it repaired through their warranty service. If lifetime warranties were not the norm, I would buy cheaper rods so that I could afford to replace them more often.
Point being, if lifetime warranties are the industry standard, and Shimano has done this with their's, I will discontinue buying GLoomis AND SHIMANO products from here on out. How about those rods that I bought thinking I could get them replaced for $50? Now it is 100. If I had more money, I would break and expedite every loomis rod I owned before the Aug 1 price increase.
You've lost me shimano, and I have purchased well over $3,000 of your products in the last few years.