You can literally fish them anyway you want. I do suggest you throw them into thick cover. Also, try to use smaller profile trailers as larger ones can impact skirt flair.
I've caught bass with swimjigs by simply reeling them in, reeling them in with quick pops (makes skirt flair), dragging them over thick vegetation like a frog, and hopping them off the bottom like a standard jig.
Dare I say it's the most versatile lure available?