St. Croix Premiers are $120-$130. I feel that St. Croix's don't start to get price-efficient until the Avid at $190.
The *** is a crazy good rod for $100, though I think soon other companies will start to introduce quality rods at that price point to compete. I can also see *** prices going up a little.
If you can find a Lightning Rod Shock with reasonably straight guides, it is a great buy at $40.
Apparently the real bang for your buck is the 13 *** which goes $225 to $250, but I don't (yet) have firsthand experience with the rod. It's supposed to be the cat's meow, comparable with high end Dobyns, Loomis, Croix, etc. Like I said, just contributing to the rumor mill. I haven't used one.