Welcome to Bass Resource! You have a good start with the three baits that you're using. One suggestion would be to add a spinner bait to the lineup. A spinner bait is a great bait to throw and catches a lot of fish. Start with 1/4 or 3/8oz. These are generally fished on a medium action rod with monofilament line. If you get into larger baits than 3/8oz. you would want to step up to a medium heavy action rod. There are a wide variety of colors naturally, but, a good start would be white w/ silver blades, white and chartreuse w/ one gold and one silver blade, and white, chartreuse, and blue with gold blades. For me, these will be all double willow leaf blades. I always have these basic colors in my spinnerbait box.
If you fish at night a black spinnerbait with a large Colorado blade is hard to beat. The Colorado blade gives off more vibration thus allowing the fish to hone in on it easier. The black skirt creates a good profile for them to see.
Personally I use a 6'-6" medium action baitcasting rod with 12 or 14lb. Trilene XT mono.
As as far as brands go, there are a lot of good spinnerbait manufacturers out there but, my favorites are the Terminator T-1, Booyah, War Eagle, and the Mann's Classic.
Good luck and I hope this helps.