I entered into fishing pretty recently and in my OCD fanaticism bought alittle of every rod and reel company. Rod wise I have become totally loyal to Dobyns not only because I love their rods but because any issues I have had were promptly handled with no cost to me. I chipped some guides on some of their rods from loading them into my car. Each time I called, I got Richard and was promptly shipped guides for free, no questions asked. I have never broken their rods but if I do, $60 will cover me.
That being said, I do have 2 zillion rods and 1 veritas which just work for what I want them too. Dobyns doesn't have any short rods and the 6'3 medium zillion I have is perfect for what I use it for. Loyalty to Dobyns has given them several thousand dollars but that doesn't mean I won't get something that may fit a particular need, especially if I can get a deal. I got those zillions for 50 bucks each. As for the other rods I tried, I never had a serious issue with any company and I have had a few of each. I feel there is a multitude of good, quality product out there which lends itself to every angler.
Reels wise, I am much more open. Again, there are a wide variety of companies which offer good things. I have been lucky enough to delve into some of the higher cost stuff and as such Daiwa has more options. However, they don't have my "loyalty" because I am the one who has spent the money. I haven't had any issues with their products however. As for a lower cost but great value, Lew's is where its at. I have 3 of their reels and owned many more. If I were ever forced to sell my higher stuff, it would be Lew's I would go to again. I have had some shimanos and sold them. Not that they weren't good, they just weren't what I preferred. However, I have a Chronarch D which is probably my favorite reel.
The main idea is to keep it open and find what works for you