How? Anyway you like! Spinner baits are VERY versitile. The most basic way is to just cast them out near cover, and retrive. You can vary the way you retrive by jerking the bait, stopping it suddenly, speed it up, slow it down, etc. Be sure to look at more of the articles on the website too. Also, try casting it near a fallen tree, and bounce it off the branches while reeling it in.
Mike