My Lure purchases is mostly based on the lakes that I fish the most. I live in NC and fish Norman, Wylie, Hartwell, Keowee, Russell, Douglas. Basically any lake within about a 4 hour drive. So I ask the locals, friends, and family about what's hot on which lake at what time of year. What pro's use to win tournaments 1000 miles away does not affect me at all. I have six or seven confidence baits that I will stock up on in many different colors. Rapala shad raps have probably caught more fish for me than any other lure, so I throw them all the time, and lose them all the time. So I am constantly buying those guys in different sizes and colors.