I was intrigued by it at first, but never actually tried it. My concern is this....is it a gimmick that gets the fisherman more than the fish? If it was THAT effective, wouldn't every pro angler be onto it? I hate to be pessimistic, but if I'm going to spend my $$$ on lures, I need more reliable sources on the effectiveness, not just the website promoting them. But I am interested, if anyone has had success with these baits over something else.