Your price range will dictate plenty. If you are going all out. Reel, Swimbait Rod, Lures, then I'll suggest finding a quality set up first. I use a old school Crucial Swimbait rod (full cork handle) and a Lexa 300. 20lb Pline CXX.
Next is baits. Mattlures are great. Any of the big names are great to start with. MS Slammer, Huddleston, R2S Swaver, Mattlures, 316, 22 Century, Black Dog. Its all about finding and keeping confidence in what you are throwing.
If you wanna try before shelling out coin on set ups. Mini Slammer will fit the bill. Can be thrown on a heavy jig rod and gets bit. ALOT.