Shakespeare makes a nice little bass fishing starter kit. I actually bought it when I was first starting out. Maybe not the highest quality but its only 30 bucks and his parents may not be too keen on throwing down too much money. Comes with rod, reel with line pre-spooled, and a lure kit including hooks, weights, lizards, shaky worms, a squarebill crank, and some other stuff. The BPS website has it but I've also seen it at WalMart.
http://www.basspro.com/Shakespeare-Catch-More-Fish-Rod-and-Reel-Combo-for-Bass/product/10206303/