Just say no? For me, it's $199. I feel that for that price point, there are TONS of options that will be more than sufficient to keep me fishing with reliable and nice equipment for a long time. My Chronarch Es were the most expensive reels I've ever bought at $199, and I stuck those on Crucials at $159 a pop, and they are d**n fine combos. I think that with the quality and choices we now have at the $200 and below price point for rods and reels, we can get the best of both worlds when it comes to our gear.