A lot will boil down to personal preference but the application and cover you are fishing should be considered. IMO, most general purpose rods will fall between 6'6-7' with 7' being most peoples standard ''all around'' round length. As mentioned before, shorter rods will give you more accurate casting abilities. I use a 6'9 rod for squarebills and a 6'10 rod for skipping around docks becuase those require more accuracy for me. The rest of my rods are 7' and above. Longer rods, 7'6+, might be used for heavier applications like pitching, flipping, punching, frogging, swimbaits, deep diving cranks or dragging a heavy football jig or C rig. Again, most of this comes down to personal preference given your situation. I know some guys that like to pitch with 6'6 rods. If you are looking for a "do it all" rod, most would suggest a 7' MH/F rod. Hopefully thats helpful.
I like the Powell Endurance CB line up for this application. They have heavier powers in shorter lengths. I use the 6'9 MH/M for shallow diving cranks, but I also feel comfortable putting a spinnerbait on as well. I have it paired up with a Lews Tournament SS and I think its a nice combo.
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