I guess my disagreement is coming from MY assumption that they should be evaluating a $100 reel as a $100 reel and not against ALL reels available. If it is put up to the same standards as $200-$600 reels, I agree that a "fair" rating is actually fair and a solid rating for the reel. However, IMO, if compared to other reels in the $100 price range, a "fair" rating is lower than deserved. I don't think they trashed the reel, regardless of the rating. I just don't think it makes sense to include things like a reel cover in the rating, especially when rating a $100 reel. But, that's their standard and they are entitled to review it by those standards. They are fair and rate all products by the same standards. Whether they are partial towards scoring certain brands higher than others can be argued. I know my opinion on that matter, but it doesn't really matter.