Zoom, Yum, or Berkley, are some good brands that are relatively cheap and work really great. I like the Zoom Finese Worm, Brush Hawg, Yum Dinger, and Berkley Havoc Pit Boss, and Devil Spear. I have a Berkley Lightning Rod Shock ($40) it's pretty good for the money, Diawa has a $50 rod called the Arrid, a friend of mine has one and he really likes it.