Xzone Lures was founded by a Canadian. he was practicing for some upcoming tournaments that best suited a drop shot technique and wanted a bait that might emulate most of the forage in the lakes where the events were being held. The lakes had an abundance of crayfish and goby so a profile that looked and acted like both with an action that could vary depending on conditions was required. This eventually led to the first “Slammer” designs. the “Slammer” has become one of the most dominant baits throughout Southern Ontario. It has been so successful that it’s popularity is quickly catching on all across North America! Xzone baits have been a hit on Erie for years and years. The xzone slammer was one of the first slammer style baits in production. JP is also up north alot, fishing Erie and the Great Lakes. He comes out with with hammershad that is almost identical to the xzone slammer, meaty head, ribbed body, into a slender tail. Now they come out with the swinging hammer, this has been going on for years, one company comes out with something that works and then other make their own take on it, it will never stop.