What bothers me the most, is the fact that the pro's promote a lure company and then also promote that after you've spent $6-$10 on a lure you need to spend another $2 to replace the hooks on the lure. Strike King/ KVD is perfect example. Buy a "red eye shad" and then replace the new hooks with the " ultra sharp, ultra cool, super bass catching, Mustad +/- 2x short/long almost red, KVD approved hooks". Just put the right hooks on the lure to began with and charge for the upgrade and quit the hype.