I'm still a novice when it come to bass fishing, but I'm more accustomed to fish clear water lakes compared to what angler's in the south fish. I'll echo natural color soft plastics and jigs work very well for me a majority of the time as do cranks and jerk baits. Very rarely do I throw something "flashy" when fishing for large or small mouth bass. I've also noticed I tend to throw smaller offerings compared to others that I know that fish dirtier waters. I think fishing clear water takes a a lot better presentation and tactics than fishing dirty water as well, but that is just my opinion.
A little off topic, but I remember when I had a guided trip on Lake Fork a few years ago. I was totally out of my element fishing there. I've never seen such dirty water in my life. It was like chocolate milk.