I wasnt very impressed with the jdm revo aurora i picked up... Msrp on that reel is $479, lol. Felt like a $200 reel at best to me, actually preferred my curado 51. I let go a brand new chronarch 51 and cash on top to try out an abu and was pretty disappointed.
Are most reels overpriced, definitely, its the same way in the import car world. You want to import jdm parts over to the u.s ? Well your gonna pay for it....
And to add to what others have said, i never pay full price, i always wait for a sale or deal to pop up. Theres only a few reels i would pay full price for.