Wow. I just looked up the price, 90c each. Are you serious? That's not remotely expensive considering the quality of the hook. These aren't cheapo crappie jigs from Walmart. The one I don't understand, yet everyone happily pays it, are the price of mass produced soft plastics like Keitech. Those things are way more expensive than similar looking equivalents, much like senkos are much dearer than the copies. Like with all things though, you charge what you can get for an item. If people recognise that they are better, then they will pay a premium and everyone's happy - not that that's the case with these jig heads, they're just not expensive!