It was not unusual for many of the ladies to hold off paying for the tournament until the last possible moment. I mean, why give away money that could be sitting and earning interest if you don't need to?
But then there was the group of ladies who put their deposits down for each tournament at the beginning of the season and then pay the balance for each tournament just prior to the event.
Now in the past, when they would see a low number of registered anglers for a tournament, they would send out email blasts reminding everyone to register and pointing out the fact that the entry's were low.
But this time, there were no reminder emails... nothing about low numbers.
As the matter of fact, I just went back to read some of the emails that I received regarding registration for 2010. Here is a portion of it.....
"2010 WBT REGISTRATION: Early priority registration for the top 50 pros and co-anglers from the 2009 AOY points series ended Sunday, November 8, at 11:59pm. Thirty-four percent of those eligible took advantage of their opportunity. Registration for any WBT angler who wants to register for all four regular 2010 season tournaments opened at 9:00am today, Monday, November 9th. Within the first thirty minutes nine people registered. Although we know everyone is not able to register early, we encourage those that can to do so. Early registration dramatically improves an anglers chance of being guaranteed to fish."
And here is something interesting they included at the end of that email....
"WBT DATA TIDBIT: Beginning with the very first WBT preview tournament at Lake Lewisville, Lewisville, TX, October 2005, through the 2009 Academy Sports + Outdoors WBT Championship, October 2009 (19 regular season and 4 post season Championships), there have been 495 women who have participated in a WBT Tournament. Of those 495, fifty-two have participated as a pro or a co-angler at one time or another.
I wanted to share this tidbit so people would realize how small of a population of anglers participate on the WBT Tour. Approximately 14.7 million people bass fish in the United States. Women account for 12%, or 1.7 million, yet only 495 have become part of the WBT Family. "
The ladies of the WBT are fierce promoters. We promoted the tour in every way imaginable... but we, as individuals can only reach so many people....
Alright... so tell me.... how many fishing shows does ESPN broadcast where there is a female host or co-host? How many commercials do you see with females promoting fishing products, or products targeted to the middle aged male demographic? What about magazine ads in fishing or hunting magazines... How many women do you see in those advertisements?
I'm a little women, and I drive a big truck and pull a big boat across the country all by myself. Those elements combined could be the basis for a great ad campaign that would be non-gender specific.
Why would that work? Because guys love big trucks and are eager to learn about new technology that will make their driving experience more convenient or enjoyable.
At the same time these men are learning all about the latest gadgets and gizmos on this new beefy truck, the women readers take note of a little woman driving a big (safe) truck across the country, all alone with a boat in tow. They think... gosh, if SHE could do it, well then so can I!
Same thing with a boat. How many ads have you seen with a woman driving the boat... big motor or trolling motor...
So please tell me.... if women don't see other woman owning and operating these (big scary) boats, that THEY own, then how are they to know that women boat owners even exist???? If ladies made their decisions simply based on the ads that they saw on television or in magazines, they would never purchase a truck, and certainly would never dream of owning a boat!
Ladies... if you can drive a car... you can drive a truck.. If you can drive a truck... you can operate a boat. It is truly that simple. Yes, there is a learning curve, but nothing different then learning how to ride a bike or learning how to drive.
The WBT ladies were absolutely incredible when it came to the promotion of the sport. These ladies are not a shy group of ladies. These ladies are adventurous, fiercely motivated, and completely dedicated to the sport. But we couldn't do it alone, and from the stats that were mentioned in that email that I had received, it almost seems like "we" are to blame for the low number of women that have competed in the WBT.
We needed exposure from the big boys if they wanted to grow this sport into its full potential. Television exposure, Feature articles, females used to advertise products in outdoor related magazines.
Basically, we needed what BassResource did for the WBT on a much bigger scale if we were to succeed. Glenn... I cannot thank you enough for being such an incredible supporter and promoter of the WBT. Your site was a key player in our growth, as you kept everyone up to date with everything WBT. You helped your subscribers to get to know us. This is exactly what we needed. Thank you... thank you.... thank you.