I think they're trying to garner the attention of the younger crowd that may not be as knowledgeable about the origin, and history, of St Croix. It kind of rounds out their all-around lineup now. They have the Legend Elite and Xtreme, Avid and Avid X(treme), and the Triumph and Triumph X(treme). I doubt the Mojo Bass, Eyecon, Panfish, etc., are going to go anywhere, anytime soon; those are technique specific lineups.